Sano Sueshirō (佐野末四郎) is a 9th generation wooden boat builder. He is also a designer and builder of wooden furniture, speakers and – since 2007 – mahogany bicycles. In an interview for the company Cat Eye, Sano said he began making bikes because he saw the industry focusing on carbon fiber and other stiff materials in the belief that that technology would make bikes faster. Reflecting on his own experience with wood, he thought he could do better. Apparently – according to this New York Times Magazine blog entry – he has done a convincing job of it.